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This is your Brain. This is your brain on Media.
I am a massive proponent of McLuhan’s “Medium is the message” theory. Our interactions with a medium changes us. So what’s changing us now?
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The dark side of McLuhan’s Tribal Man
If you don’t know McLuhan’s theory, here’s my super-duper simplified a-little-too-much version of it: Around 1964, McLuhan theorized that as technology advanced it would become a digital central nervous system